AIRIA

Blending Tech with Everyday Rituals

“I want my home to feel like me,” a user told us. Aria wasn’t just a smart diffuser—it was a canvas for identity. Collaborating with P&G engineers, we hid complex tech behind warm, sculptural curves and ambient lighting that adapted to moods. The Alexa integration wasn’t a gimmick; it let users personalize scents while cooking or hosting, turning chores into rituals. When it debuted at CES 2019, critics called it “the iPhone of home fragrance.” For me, it was proof that tech should amplify humanity, not overshadow it.